My Ideal Decor & Lifestyle Aesthetic: The White Company

Jul 11, 2017

I can remember vividly the first time I stepped through the doors of The White Company‘s boutique in London (one of the many). It was in 2012 as we were wandering our way toward the Portobello Road Market which is known for its antiques, and upon crossing the threshold I felt I had found a kindred decor aesthetic embodied in every detail of the shop. From the white kitchenware, to the white linens and clothing items, I was in awe, but I had no idea how I was going to bring any of these lovely items home which ultimately helped my budget in the long run.

Needless to say, when I learned The White Company would be opening its first shop in the states, in NYC on 5th Avenue, I was quite tickled. Not that I am going to go to NYC only to visit The White Company, but certainly something to celebrate and check out the next time I head to the Big Apple.

Opening in June this summer, founder Chrissie Rucker’s entire premise of what is now a 22-year-old business is beautifully aligned with what living simply luxuriously is about, “think timeless style, not fast fashion, quality, not quantity . . . and making the most of life’s simple pleasures [because] it’s the little things that matter.”

Today I’ve hand-selected a few items that I would gladly bring into my home, and some are even on drastic discount. In fact, one item, the white linen shirt below is already in my closet and I adore it. I purchased one size larger than normal (size 10) and am glad I did, as someone with broad shoulders, the sleeves are long enough and the loose fit is perfect. Peruse the entire site here, and have a look at the specific items below:

SHOP in the States: 155 5th Avenue, New York City



3 thoughts on “My Ideal Decor & Lifestyle Aesthetic: The White Company

  1. The White Company is an absolute favourite for myself and my daughter. Embroidered pillowcases and towels purchased many years ago still look as lovely as they did then. They were a major investment at the time but as always, purchasing quality (and cost per use) has been worthwhile. Best wishes from the UK

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